Published on January 11, 2025

What is Link in bio on Instagram?

robert
RobertFounder of linkyin.bio

"Link in Bio" is a feature on Instagram that allows users to share a link to an external website, landing page, or online content in their Instagram bio. This link can be changed at any time, and it's a great way to drive traffic to your website, promote your products or services, or share important information with your followers.

How to find the Link in Bio

Step 1: Tap the Instagram handle

Navigate to the Instagram profile of the user whose "Link in Bio" you want to access. You can do this by tapping their handle, displayed at the top of their posts or stories.

Step 2: Look for the Link in Bio

Once you're on their profile, could you find their bio section? The clickable link is usually displayed below the description text in the profile.

How to use the link in bio for Instagram?

The "Link in Bio" feature can be a powerful tool for Instagram users, especially for businesses and influencers. Here are a few ways to maximize its potential:

  1. Drive Website Traffic: Use the link to direct followers to your homepage, blog posts, or specific landing pages.
  2. Promote Products and Services: Share links to your latest products, special offers, or promotional campaigns.
  3. Collect Leads: Link to a sign-up form or lead capture page to grow your email list.
  4. Share Resources: Provide quick access to important guides, e-books, or event registration pages.
  5. Showcase Multiple Links: Use our Link in Bio tool called Linkyin.bio to create a landing page that hosts multiple links. It's completely free and ensures followers can easily find what they need.

How can I change my Instagram bio?

Changing your Instagram bio is a straightforward process:

  1. Open Instagram: Launch the Instagram app and navigate to your profile by tapping your profile picture in the bottom-right corner.
  2. Edit Profile: Tap the "Edit Profile" button located below your profile picture.
  3. Update Your Bio: In the bio section, enter the new text or link you'd like to display. If you want to change the "Link in Bio," paste the new URL in the website field.
  4. Save Changes: Tap "Done" or "Save" to update your profile.

By keeping your bio fresh and relevant, you can ensure it continues to serve your goals, whether that’s growing your audience, driving sales, or sharing information

Create your linky in bio for free today
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